Its All In The List.: Its All In The List

Guidelines in Starting Your Email List

Creating an email list is not at all rocket science, if you have the right resources and the right people to help you. Making an email list may sound a bit tiring at first, but in the long run, you’ll be thankful that you did as you watch your subscribers grow in numbers by leaps and bounds.

So, how do you build your first email list?

Step 1: Gather Email Addresses

The first step is to collect all of your clients’ and subscribers’ email addresses. You can also get the email addresses of your first-time customers, or even those who just walked into your shop or store to snoop around.

(A discussion about the different methods that you can use to gather email addresses will be discussed in the following chapters.)

Step 2: Select Your List Manager

After you have gathered all the email addresses that you can get, you now need to employ the services of a list manager. There are a lot of established providers out there, so choosing among them may be difficult.

In order to help you, a list and brief discussion of the top five list service providers can be found in a later chapter of this report.

Step 3: Be Choosy

When you sign up with your list manager, there will be options and additions that you may need to choose from. For example, you can choose the option to have as many lists as you want by choosing the “create a new list” option. In addition, don’t forget to choose the “join” option, which creates a “join box” for your site.

Step 4: Organizing Your Recipients

Now, you need to enter your contacts and recipients into your chosen email list manager. Sometimes, you may have to do this manually by typing the addresses one by one, but most providers allow you to upload multiple email addresses from your contacts page or a word file.

Step 5: Prepare the Material to be Sent

Using a word program, or any relevant program for that matter, you can start creating your goodies. If you are sending a newsletter or an announcement for example, then it’s time you start writing.

Then, upload your finished product to the list manager, which will then convert it to the appropriate type or format to be sent to the addresses you entered in step 3.

Step 6: Press “Send”

Send the goodies to your waiting clients. Remember though to add other information in your messages that tells your clients how they can join and encourage others to join, too. Alternatively, you can include instructions on

how to unsubscribe if they are not satisfied. In line with this, you need to decide the proper interval for your goodies to be sent – everyday or every week are the most popular choices.

Step 7: Keep a Copy

After you sent your messages and goodies, be sure to back up all the information related to it. Some mailing list managers can do this for you either for free (as an incentive when you applied) or for a fee. However, you can also do this manually by saving the files you sent in a CD or in a flash drive.

Before you start sending newsletters and other goodies to your clients though, it would be best to ask for their permission first by encouraging them to opt-in for the subscription. This way, your clients won’t treat your newsletters and announcements as spam, which they would then send to the recycle bin. Worse, they could block you from sending them anymore subscriptions, thus lessening your pool of clients and subscribers.

Read The Rest Of The Course For It’s All In The List.

Its All In The List - Part 1

Its All In The List - Part 2

Its All In The List - Part 3

Its All In The List - Part 4

Its All In The List - Part 5

Further Essential Reading List Building Strategies.

List Building Strategies - Part 1

List Building Strategies - Part 2

List Building Strategies - Part 3

List Building Strategies - Part 4

List Building Strategies - Part 5